Erin Steven

Product Designer
www.erinsteven.com • erin.g.steven@gmail.com • linkedin/in/erinsteven • 724 882 6940

DESIGN WORK EXPERIENCE

Product Designer, FitGear Hub

September - October 2025  •  Denver, CO

  • Crafts intuitive DTC e-commerce interactions that support clear navigation and reduce complexity in user workflows for informed decision making.

  • Conducts prototyping and testing of user flows to validate interaction patterns and ensure alignment with customer expectations.

  • Optimizes responsive design systems for various screen sizes to maintain consistency and brand integrity across platforms, thereby reducing user errors across different screen sizes.

  • Builds modular components that emphasize key product information and guide users through streamlined actions.

Product Designer, ExpoPass

August 2025 - September 2025  •  Denver, CO

  • Designs navigable B2C interactions, reducing cognitive load during complex tasks and building user trust during key workflows.

  • Prototypes and validates user flows through usability testing, ensuring interaction patterns align with user expectations to reduce user error.

  • Engineers responsive design systems that adapt across web, tablet, and mobile, accelerating design-to-development handoff while maintaining brand consistency.

  • Develops components that highlight essential details and streamlines calls-to-action, increasing discoverability and improving task efficiency.

Product Designer, Ventur

May 2025 - August 2025 •  Broomfield, CO

  • Designs cross-functionally to research, ideate, test usability, and iteratively redesign as necessary, boosting success rates across key workflows.

  • Analyzes survey data and user feedback to uncover high-impact usability issues, translates insights into actionable design improvements, and validates solutions through iterative revisions.

  • Designs and delivers responsive, lean applications that prioritize user needs and eliminate unnecessary features, improving usability and overall performance.

  • Establishes scalable design frameworks that maintain brand consistency across platforms, streamlining collaboration and ensuring long-term adaptability.

OTHER

Design Director, Curious 7

2005 - 2025  •  Denver, CO

  • Spearheads brand development strategies for small businesses, strengthening market positioning and driving growth in competitive industries, including food & beverage, SaaS, outdoor lifestyle, non-profit, education, and space exploration.

  • Designs and implements modular design systems and templates that enable clients to easily update and manage digital assets post-launch, improving long-term usability and scalability.

  • Creates bespoke websites and applications tailored to unique client needs, enhancing usability, accessibility, and overall user engagement.

  • Coordinates with stakeholders and vendors to ensure seamless delivery of final assets across digital, print, and environmental applications.

  • Develops responsive digital assets for mobile, web, social media, and email, boosting brand visibility and interaction across channels.

  • Redesigns packaging systems for food and beverage brands, enhancing shelf presence and supporting product differentiation.

  • Launches integrated out-of-home and digital campaigns—including building graphics, transit wraps, and city activations—increasing public engagement and reach across multiple markets.

  • Directs creative teams, including stylists, photographers, and talent, to produce social content, growing audiences from ~3K to nearly 60K followers organically.

  • Plays a key role in enterprise-wide rebrands, aligning visual systems across platforms and supporting a marketing team of 35 in securing $625M in funding.

Designer, Paragon 28

2023 - 2024  •  Denver, CO

  • Applies consistent brand guidelines across digital and print touchpoints, strengthening visual cohesion and brand recognition in the medical technology sector.

  • Collaborates with stakeholders and event teams to design marketing assets, ensuring seamless user experiences across physical and digital interactions.

  • Partners with medical illustrators to refine product imagery for anatomical accuracy, enhancing clarity and comprehension for healthcare professionals.

  • Redesigns product packaging to align with regulatory standards while elevating usability and trust for medical audiences.

Art Director, EVO Rock + Fitness

2018 - 2020  •  Louisville, CO

  • Develops unified design systems for digital, print, environmental, and social platforms, establishing a consistent brand identity across user touchpoints.

  • Coordinates with stakeholders, merchandisers, and installers to ensure accurate implementation of visual elements across gym environments.

  • Collaborates with creative and marketing teams to design graphics for promotions, driving engagement across web, social, and in-gym channels.

  • Establishes adaptable design standards across media formats, improving scalability and brand continuity.

  • Contributes to membership growth by designing campaigns and experiences that increase community engagement and retention.

Designer, Giant Eagle, Inc.

2009 - 2014  •  Pittsburgh, PA

  • Leads design and production of the monthly Market District Newsletter, ensuring consistent customer engagement and timely communication.

  • Coordinates 100+ monthly assets for convenience store “spotlight” programs, streamlining content delivery and improving in-store messaging.

  • Designs in-store signage, POS materials, billboards, and direct mail campaigns, boosting brand visibility and driving sales across Giant Eagle and GetGo locations.

  • Innovates permanent décor and gas pump fixture designs to enhance usability and improve environmental aesthetics.

  • Crafts UX/UI elements for interactive kiosk menus, optimizing customer navigation and purchase efficiency.

  • Manages up to 25 concurrent projects, ensuring on-time delivery and high-quality outcomes under tight deadlines.

  • Supports the successful launch of 30+ GetGo stores, expanding brand presence across the tri-state region.

  • Recognized as a top performer, completing the highest number of projects and ranking second in urgent-task execution, demonstrating efficiency and reliability under pressure.

EDUCATION

Avocademy
UX/UI Design for AI Products

La Roche College
Graphic Design and Communication

University of Pittsburgh
Bachelor of Science, Pure Mathematics; Minor in German Language Acquisition and Culture

SKILLS

Design Expertise: UX/UI Design, Brand Development, Systems Design, Campaign Management, Project Management, Digital Design, Environmental Design, Digital Asset Management, Research Methods, Merchandise Coordination, Print & Template Design, Packaging Design

Soft Skills: Critical Thinking, Problem Solving, Prioritization, Stakeholder Collaboration, Attention to Detail, Compliance Auditing, Public Speaking and Presentation, Intermediate German Language Skills, Team Leadership

Tools: Adobe CC, Figma, Squarespace, Wordpress, Canva, Constant Contact, MailChimp, Google Workspace, Microsoft Office, Slack, Asana, Smartsheet, monday, Basecamp, Harvest, Mojo/Workamajig, Miro, Media Valet, QuickBooks

AWARDS & HONORS

Frieda G. Shapira Community Involvement Award; Laura Karet

Marketer of the Year; Supermarket News

Team Achievement Award; Giant Eagle, Inc.