
Dogfish Head

Brand refresh and packaging redesign








Interact on Shelf is a food and beverage branding and packaging design firm in Boulder, CO. My role in this collaboration was primarily in layout and production [and typesetting. Lots and lots of typesetting], where I was able to use my math skills to make sure packaging worked as single pieces, but also created a fully billboarded design when many packages are placed side by side in-store. On a few SKUs, I typeset the beer name and sourced colors. Types of packaging: mother cartons, 12-packs cartons (cans and bottles), 6-pack carriers, 4-pack carriers, bottle labels and cans.
Photos provided by Dogfish Head's press release or were taken via immediately available iPhone. Constructed packaging illustrations were outsourced.